Same thing happens with mine. It's done it with handloads, too. Wanna hear my theory?
When the primer lights off, it backs out of the case a little because of the pressure it produces. As the case fireforms to the chamber, it slams itself backward into the breech face, leveling itself off with the primer again. 7-30 (and maybe .30-30, too) brass may not be allowing itself to move back to the breech face to level off with the primer again.
I could be wrong here, but that's my theory.