taking something and making it the way YOU want it. If you want it blueprinted and bedded...or want one like noone else has...or take a pigs ear and make a silk purse out of it. I consider my carl gaustoff swed that has been cut and crowned, restocked, bedded, tapped, fitted with a side swing saftey and the trigger stoned to be customized for me...even though it is probably considered by some to be "semi" custom...whereas my cz24 mauser 308 heavy barreled varmit gun is more a custom gun..jewel trigger, bedded, bull barrel, etc....stock i finished myself.. both are sub moa and do exactly what they were designed to do..the swed is a light toteing rifle...the 308 is a bench/varmit gun. The object here is they do what "I" want them to...I ordered them done the way they are....not from a catalog...even though neither one is a high dollar rifle...they work.
kw