I'm one of them there mid-30's guys, and I joined last year. I personally like the simple things - Standing, Iron Sights (as Major Golden say, "the way a man ought to shoot."). The way I see it, there are two perspectives; for one group of shooters, it's about the score. So they will invest in better gear (guns, ammo, scopes, etc.) to pursue that 40 or 80. For the other group, like me, it's about shooting the best I can with a gun I already have and use for other things, like hunting. If I shoot a mid-20's with a factory S&W, then I feel like I had a good day! So the question to ask is, which of those two groups is your average new shooter going to fall into. If we want to grow IHMSA, you got to do your basic market analysis, or we wind up an elititst guild of esoteric shooters.