Sports figures are paid according to gate receipts. The gate receipts come from sports worshipers whom eat, live, and breathe whatever sport they're addicted to.
The sports worshipers are the ones I don't understand. They'll pay outrageous amounts of money for tickets, jerseys, caps, and other paraphernalia for their particular game. And their favorite athlete is their role model/hero.
People make these athletes rich, just like they make movie actors/actresses fabulously wealthy, and the sports athletes, just like the movie actors can be real shitheads, but folk will ignore that and see them as role models.
Most pro athletes are bankrupt after a 7 year retirement, and John Wayne was a draft dodging womanizer booed off of WWII USO stages by soldiers, but folks ignore the obvious.