My kid kept switching off the ads so I didn't get to see many until I took the remote away. One ad I LIKED was for T mobile. It was quiet, simple, pretty much a plain screen with a red banner saying something about no contract, cheaper and I quote ".....and no overpriced movie stars........." I loved it for its simplicity. Its more convincing that they might really save me money if they don't have grandiose super bowl ads.