They already have some 50 dealers. At the price point the rifle is at, it obviously is not aimed at the Wally-World crowd. There is supposed to be a video clip on their website that demos the basics in the near future.
The premise is simple-- an ignition system that just produces more gas from stacks of Pyrodex pellets, yielding higher velocities. There is no one that owns one, has shot one first hand, or watched this rifle being shot in person that has ever reported that any of the performance claims were wrong. Seems to me, if you need to cry out "BS"-- you really need to have at least one person on the planet that has shot the gun in person, and found it won't do what is claimed.
On top of that, you have a moderator on this very board that owns one for himself, and has already verified that it performs just as described.