Here's the booth we set up at the housewares show in McCormick place, Chicago.

When we built it, we ran double shifts. 20 guys per shift, 12 hours a day, seven days a week for two months.
Got rid of a couple of slackers this year and shaved almost 200 man hours off the set up.
It's amazing still to me. All this time and money to set up a booth this big (50' x 105') and it'll be up for three days during the show and it all comes down again.
Then again they own a lot of companies along with being associated with Rachael Ray, Paula Deen, The Biggest Loser on top of all the brand names they own, Kitchebaid, Farberware, Circulon and a lot of others.