A lot of people buy the smaller gauges and calibers for women and youth. I did, and I have family members who did. Most average people who do not reload do not know you can make a 357 max out of a 357, so they buy the 30-30. I figured the 243 would be in the top 10 because of youth's first deer gun, but I guess the 30-30 was it. Single shots for youth is good, because it makes them count and not spray a semi-auto, or lever. Safer gun to start with.