I think that the original complaint relates to one of expectations. Prvi is a good bargain brand. Hornady is expected to be a premium brand. I'd be pretty upset if I saw a Prvi headstamp on Hornady ammo I had bought. For one thing, I would expect the brass to be Hornady brass. Either that or I would expect the ammo to be clearly labeled as a bargain version of Hornady ammo, like the Walmart Federal and Winchester shotshells are clearly labeled (and priced).
(The events that really got me permanently mad at Hornady were around a set of custom dies that were made wrong, they would not stand behind them. I eventually discarded them and replaced them with RCBS dies, which were flawless, as usual. Hornady also really gouged me on a primer decapping pin for a set of dies. RCBS or Dillon simply would have sent me a new pin at no charge. I also had a variety of Hornady reloading accessories, all of which have been replaced with stuff that actually works. My buddy has sent his Hornady progressive press back for repairs four times, at a shipping cost to date of over $200. He's fed up with it and is replacing it. He has three other progressive presses, all of which have been trouble free.
Some people are simply not meant to own some equipment. The equipment that I can't own is: Hornady, Lee, and Ruger. All have been unsatisfactory for me. Every other brand of shooting and loading equipment I have owned has been superb and I regard them highly, even other bargain brands like Mossberg (a tremendous value for the money, especially their excellent youth pump 20 gauge shotgun.)
My slogan for these brands is: "Good products for other people".)
I agree with Hornady's probable need to outsource to stay in business, but unless they are setting customer expectations that the outsourcing is being done, and pricing accordingly, it's a tactic that could very well lose a lot of previously loyal customers.