Read same article and came away with "what flavor of the day is he pushing now"? I agree on .270, .280 and 06 as being all anyone needs for most situations but the real problem with magnums is the lack of understanding of their flexibility. I have a .270, 06, 7RM and 30 WM. Deer hunting and it is the .270 or 06 every time. Close in shooting for black bear and the mags come out with heavy bullets. I shoot my 7RM with 175 Partitions mostly and they hit and penetrate better than anything out there. The elk he killed at 400 yards with a 150 gr. Partition has about 1390 ft lbs of energy (RCBS Load = 2850 fps muzzle at 6,000 ft elevation @40 degrees). Nice kill but accepted energy for elk by most is 2,000 ft lbs. The .270 was well below accepted energy by most standards at that distance. My 300 WM with 200 gr. Accubonds at 2950 fps has 2,000 + ft lbs to almost 500 yards which is way more than I will ever shoot but it is there to deliver the smack. I sometimes down load the 300 WM so it is a hot 06 and still have the extra power to load up if I need it. Deer + .270 + 06 + .280 = dead all day. Big stuff like elk and bear, I want something with more pop. Besides, if one rifle did it all, how could I justify those niche rifles just in case it is needed? Look at rifles as golf clubs, you need the right club for the distance. Just my $0.02.