It's kinda hard for me to say that premium bullets perform better and are more accurate.
Take for example plain jane conventional remington core lokts. They have been a proven bullet design and have killed deer and other animals for years. At close shots, the core lokts usually have the jacket and the lead core separate, thus not as good penetration.
Now, let's take a look at the Nosler Ballistic tip which is marketed as a "Premium" bullet. Given the same weight and velocity as a core lokt, the Ballistic tip will literally blow up into hundreds of pieces - but then again, that is what it is intended for. Will it penetrate deeper than a Tradional bullet? I don't think so.
So, why is the ballistic tip "premium?" People will say that it is premium because it is designed to explode like that - giving a lot of "shock" to an animal. Ah ha. But an X-Bullet or Trophy Bonded Bear Claw or Swift-A-Frame is a premium bullet and it retains over 90% of their weight and they too are considered premium but they don't explode like the ballistic tip which is similarly marketed as premium.
So it all boils down to what your definition of performance is. For some it may be explosive. For others it may be hold together toughness. For those who define it as hold together toughness, then they would use a traditional bullet over a premium ballistic tip because the traditional bullet would hold together better than the ballistic tip.
Now, as for accuracy. Generally speaking, plastic tipped bullets, like the accubond, SST, Nosler Ballistic Tip, etc., are generally more accurate than traditional bullets like core lockts, etc. However, Premium does not always mean more accurate.
Believe it or not, I have a few rifles that shoot traditional bullets more accurately than plastic tipped bullets - go figure. More importantly, bullets like the Swift-A-Frame and Trophy Bonded, for example, may be marketed as premium (and perhaps as they should be because they retain so much weight), but sometimes their accuracy is bad, and sometimes way worse than conventional bullets.
The bottom line is don't necessarily look at the label on the box. What may be premium for someone else may not be premium for you. Also, look at your type of hunting. Most shots are whitetail deer are taken at ranges between 50 and 150 yards. Under these cases, it's hard to say that you NEED a PREMIUM bullet. You may want such a bullet, but you really don't need it. Now, if you are hunting ELK with, say, a .270 Winchester, which is generally speaking on the light side for elk, then I would recommend "hold together toughness" premium bullets like the Barnes X, TB, or Swift A Frame over Premium bullets like the Nosler Ballistic Tip.
Sure, get a bullet that is accurate in your rifle and performs well for YOUR intended purpose and adheres to your definition of performance. Sometimes buying ammo just because the label says "Premium" could be a mistake. :wink:
Zachary