I reload, for most of my rifles, because I like to shoot them. Some more than others. Calibers are 30.06, 270, 308, 7mm08, 6.5 x 55, 223, 4mag and .22. I load and shoot the 223 and 6.5 x 55 rifles the most. There are faster, more exotic, and exciting calibers but I just don't have a use for them. The factory ammo or reloads for the above are probably cheaper than most. I may be cheap, thrifty or old fashioned but I shoot more when I don't think about the cost. I don't shoot clay pigeons with my turkey gun because it costs $2 every time I pull the trigger. I remember hearing an old saying " Don't bet against the man who has only one gun, -he probably knows how to use it". My theory is be familiar with your gun, shoot more and shoot better. When someone gets the itch for one of the hot new calibers, I'm always glad to take their old tack driver off their hands... Usually for about half what they paid for it.
James