I shoot several wildcats based on the 30-30 case and head space all on the shoulder.
I start with virgin brass (usually anneal the necks)and in the case of the 30 BRM (very similar to your 30-30 AI)I expand the neck with a .32 cal. sizer. then run the case into the proper sizing die (in your case, the 30-30- AI ) just enough to create a "false" shoulder that will allow a 'crush' fit. This will prevent the case from being driven forward into the chamber by the firing pin strike. (this works better than the bullet method alone) I fireform all cases using the cream of wheat(corn meal) method. Saves wear and tear on the barrel and is a whole bunch less expensive than using up bullets. I use 8gr of unique covered by a thin layer/wad of tissue paper (to keep the powder from mixing with the cream of wheat) and then fill the case with COW or CM just into the neck and then tightly fit a wad of paper towel so it fills the rest of the case neck to the top. Pack it tight with a small dowel. If you have set the dies correctly and have a 'crush' fit, the brass will blow out radially rather than stretch forward. I use a chamber brush between firing to remove any residue that might collect at the neck. Clean the rifle afterward. A word of caution, use the COW fireform loads the same day you load them. If allowed to sit around the COW can absorb moisture and "set up" this is not good. If you a more traditional method of fireforming you can still use the neck expansion and crush fit in conjunction with the seating the bullet out to the lands to help center the case in the chamber.
The firing will form the shoulder to the datum of the shoulder but may not form the crisp line on the shoulder. You might have to play with the charge to obtain the results you want. I have found Hornady and Win brass (at least recent batches) have been the most uniform and slightly soft when new. This has worked for me for over 40 years for fireforming. I load some of my 30 BRM over 20 times, re-annealing necks every 5 firings. The AI and other similar rimmed wildcats were never designed to be headspaced on the rim. The rim is there to provide positive extraction.
A friend has an NEF and had a similar problem and the first thing to determine was how much barrel gap there was. This gap combined with the chamber is the head space. The case when sized should not have more than .001"-.003" gap to the breech face. Your sized case determines this not the fired case. A feeler gage placed between the chambered case and the breach when closed should be about .0005"-.003". Some barrels may not have a barrel gap, in this case the the head should be flush with the breach face of the barrel. A small gap is good,.0005"-.003"