I bought a Tang Safety Model 77 in 1978/79; I purchased Federal, Remington, and Winchester brand ammunition in two different bullet weights and headed for the range.  I installed a scope on it ahead of time and bore sighted it.  
The rifle shot large patterns with factory ammunition.  I was getting ready for a hunting trip and this rifle was purchased for the trip.  It stayed home.  I felt like I had been sucker punched.
I was ready to sell it or trade it off, but I hate losing money and was not going lie about the accuracy issue.
I was already setup to load.  I purchased a set of 7MM Remington Magnum RCBS dies, along with some Speer bullets, and magnum primers.  I loaded my empty brass with H4831.  I loaded a number of three round sets varying the powder charge below the maximum recommend charge.
Suddenly I had an accurate rifle.  It does well with the following Speer Bullets, 145, 160, and 175 grain Spitzers.  It is also accurate with the 160 and 175-grain Speer Mag-T bullets.  It will shoot 175-grain Speer, Hornady, and Remington C-L bullets into the same group at 100-yards.  
The one that puzzled me was the 175-grain Remington C-L.  The rifle would not shoot them worth a darn in factory loads, But the empties and reload them with a 175-grain C-L bullet, with Remington Magnum Prime, and a charge of H4831, H870, or AA8700 and I had a great hunting load.
Along the way I had purchased some 150-grain Winchester Western ammunition and had thoughts of using it on antelope.  Last year I made a trip to the range with it, and was once again disappointed in the accuracy of factory ammunition.  My go to ammunition is my reloads.
Conducting the well know shake test I have determined that there is more shake in factory loads.  Interpretation is the slow burning powder I am using is filling the case closer to capacity, resulting in better accuracy.
I have read a number of articles that claim that loading the appropriate powder closer to case capacity normally results in improved accuracy.
If I did not reload I would consider Hornady Light/Heavy Magnum loads or Federal High Energy loads because they come closer to filling the case to capacity then any standard factory load I have tried. (Shake Test)
That red, hard rubber butt plate on the Model 77 is a killer when shooting the 7 magnum from the bench.  In a few rounds the rifle is outside my comfort zone.  It became my favorite rifle to leave at home.
A few years ago I cured that with the installation of a Decelerator recoil pad, Limbsave is also highly recommend.