My go to lure for bass fishing is the plastic worm preferably 6" to 8 1/2" in length, favorite color would be a dark plum purple, rigged with a 2/0 to 4/0 Tru Turn Brute hook. What I like about the plastic worm is I can fish it fast, slow, on the bottom, slightly suspended and I can use it to fish a pond that is almost totally covered with moss, weeds, ect.. when no other type of lure will work due to the vegetation. I have also caught catfish and bluegill with a plastic worm and I love using the plastic worm to catch bullfrogs and believe me if you have never caught a big bullfrog using a rod and reel you are missing out on a world of fun.
Tony