I subscribed the first year, that was PLENTY for me, I'm a cartridge rifle and revolver hunter and have NO interest whatsoever in bows, arrows, or black powder guns, which took up more of the reading than did cartridge guns.
The writers were a bunch of wannabe know-it-alls just like the ones in the bigger hunting rags, I gave them a try hoping for better results, but I should have known better! I wouldn't take a lifetime subscription if they paid me!