Before I do, I have to say that this is in no way meant to be offensive to any of you... I just need to ask this, it's bugging the devil outta me !!!

I've been reading on a number of forums as of late about folks wanting more velocity from their rifles...
Why is that

?

This I don't understand because from what all I've read, making hot loads winds up trashing your barrel over time, and with that you have to wind up buying a new barrel when you can use that cash towards buying a new gun or some other goody..
What happened to getting the most accuracy out of your gun ??

In my short time of experience in reloading I've always strived for the best accuracy from a gun, not the most punch..
I've seen quite a few gents that I've shot with who reload that have wound up destoying a well made and expensive gun, then take it, and trade it in for something else claiming it just wouldn't group the way it used to or plain out wouldn't shoot the groups they wanted... In one case I knew both parties in a such transaction for 44 mag desert eagle.. When the buyer disassembled the gun, a lot of the parts were bulged from the hot loads put thru it, and I do mean hot(6" flame from the muzzle and about the same from the ejector)... Luckily magnum research upheld the warranty and replaced the parts at no charge, but took 3 weeks to get it back...
Again this in no way meant to be offensive... I just would like to know why this sort of thinking is going on, or am I reading this the wrong way??
Tux